https://www.fastcompany.com/90659412/why-sonos-and-the-north-face-are-putting-an-antarctic-expedition-in-your-ears
Article by Jeff Beer
What does it sound like to be the first people ever to ski down Lhotse, the fourth tallest mountain on earth? Or how about listening in on climber Alex Honnold—the subject of the Oscar-winning doc Free Solo—trekking in Antarctica?
To create each story, Sonos brought in composer and multi-instrumentalist Mikael Jorgensen of the band Wilco, who worked with his team to collaborate closely with The North Face athletes and filmmakers to translate their expeditions into a sonic experience. The North Face VP of Marketing Steve Lesnard says they wanted it to be more than a playlist, they wanted it be an audio journey to iconic locations. “Talking to our athletes and the filmmakers who worked on these projects, they were really invigorated to revisit these expeditions purely through an audio platform because stripping away the other senses allowed them to experience new details for the first time,” Lesnard says.